Kristina’s Mountain: The Making Of

kristina bushman Stenbakken Media quandary peak

Back in September, the whole crew here at Stenbakken Media went to Breckenridge to interview Kristina Bushman and climb fourteener Quandary Peak with her, filming as we went. A fourteener is a mountain that’s 14,000 feet tall or taller.

(For those of you who haven’t been following the story, here’s the quick version: Kristina suffered from an eating disorder that grew over the years until it was extremely destructive. As part of her recovery process, she came to Colorado from Minnesota in the summer of 2015, and climbed all 55 fourteeners in 87 days. Yes, you read that right: 55 fourteeners in 87 days!)

Next week we are releasing the video we made on the trip, so keep an eye out for it. But in the mean time, we staff have been recollecting our experiences of the interview and climb.

Erik (master of all things, and general brains behind the operation):

I’ve climbed something like 23 different fourteeners and while I can say some are easier than others, there is no such thing as an easy fourteener. They are all work. And carrying a load of video gear up to the summit (while trying to tell the story itself) is a challenge for sure.

quandary peak sign, there are no easy 14ers, stenbakken mediaIt may seem like a small detail, but I forgot my sunglasses the morning of the hike. On a sunny, windy day that high up, it hurts. My eyes stung for days afterward.

I had hoped that since I live in Colorado and Kristina was coming out from Minnesota that she’d be a bit slower. Nope. She never seemed to need to stop—at least not given all the stops WE had to make for filming.

We met Kristina for the first time in Breckenridge over lunch. As we sat and talked, I was struck with how “regular” she was. That’s not a dig at all. But after hearing of her struggle with the eating disorder and her triumph over 55 summits (in one season!) I was prepared to meet some kind of superhero or the like. Turns out she’s a regular human after all, and one I liked even more after hanging out, shooting the interview, and climbing the fourteener with her.

climbing quandary peak stenbakken mediaOne of the things I admire most about Kristina is that she’s willing to put herself out there. That is, she is willing to say, “I struggle. I struggle with this: ________ and I’m fighting it and winning and you can too!” It’s the last part that is so attractive. She’s chosen to take her struggle and take those lessons and hard-won victories and present them for others to use as leverage in their own struggles.

The climb was most memorable because although Karen and Lance were having health issues, they both pressed on to the summit too. I’m glad I was there for that win!

Lance (first assistant, boom boy, and general lifter of all things heavy):

After we met Kristina and had lunch in Breckenridge, we needed to find a quiet, secluded spot with a nice view to film her interview. Finding a good spot turned out to be harder than we thought it would be. We ended up finding a place with a nice view for the background, but had to keep stopping filming/recording because of nearby dirt road noise and dust.

kristina bushman on quandary peak stenbakken mediaI’ve climbed a few fourteeners, but never before has the hike taken all day. I usually start well before sunup and am back down by 10 a.m. But this day, it took far more time (because we kept stopping to film and usually get each shot twice to make sure we had a good take), and far more energy (because of carrying gear, so much stopping and starting, and hours of sun and wind exposure). It was exhausting!

When I hike fourteeners, I get altitude sickness every time. For me that takes the form of a killer headache that is so bad it’s disorienting. I did everything you’re supposed to do when you climb a fourteener: snack frequently, guzzle lots of water, etc., but it wasn’t enough. Hiking at high altitude pushes you to your limits anyway, but add a huge headache, pounds of gear, and hours of time to it and it was a hard day!

kristina bushman on quandary peak stenbakken mediaThe entire trip was totally worth it! I enjoy the challenge of 14ers, and it was a blessing to hear Kristina’s story and help her share with others. Listening to her talk during the interview, I thought over and over again how distinct each person is. The fact is, we rarely know the people around us. Everyone has been or is going through some sort of big battle in their life and that battle has changed them for better or worse. Kristina’s one of the strong ones who has come thru the worst of her struggle better for it.

Karen (office staff, bookkeeper, odds-and-ends manager):

This hike with Kristina was exciting for me because I’d never hiked a fourteener before. I got to be part of telling an inspiring story AND try a cool new thing. I have a connective tissue disorder that makes me a little fragile and I’ve broken both my feet before, so I was leery how well I would do, but excited!

kristina bushman interview stenbakken media eating disorderThe interview was fascinating. I wish there was a way for each of you to hear Kristina’s entire story uncut, but between length, road dust and noise, and the gunfire that started up somewhere in the valley as we interviewed her, a lot had to be cut out. (Gunshots do make for a dramatic story, but it’s not the one we’re trying to tell here.) Her blog,, documents all 55 summits as she climbed them, and there are a ton of great pictures and stories you can check out there.

The hike was hard! It was fine for a few hours, but once my feet reached their limit, it hurt pretty badly. At one point, with the summit in sight, I was ready to turn around and go back down—I just couldn’t imagine pushing to the top and still having to do the return hike. But Erik, with his endless energy, came bounding over the rocks and took my bag so I could finish the climb with no extra weight.

No matter how many times we said to Kristina, “Hey, would you hike back down the mountain and then hike back up past us so we can film you?” she did it with plenty of energy and a ready smile. She said several times over the course of the day that all those climbs taught her that even when you feel like you can’t go another step, just keep putting one foot in front of the other. You’ll get there.

kristina bushman quandary peak eating disorder stenbakken mediaSure enough, eventually we were all at the summit—bundled up against the brutally cold wind and eating Pop Tarts. As you can see from the footage we shot from the top of Quandary, the view is breathtaking!

Next Week

Enjoy the pictures here and on Instagram and Facebook, and check out the video when we release it next week. Kristina’s is a very inspiring story. She’s overcome seemingly insurmountable odds to regain her health and true self. Her lesson is simple: If she can do it, you can do it. Reach out for help and find a way through. Next thing you know you’ll be at the summit.

Kristina’s Mountain

One Woman’s Struggle with Bulimia and Altitude

If you’ve ever wondered what it’s like to hike up a 14er in Colorado with an extra 20 pounds of expensive camera gear strapped to your back, just ask us. We’re here to tell you…it’s a challenge!

If you’ve ever wondered what it’s like to survive an eating disorder and come out the other side of it healthier in all ways—physically, mentally, and spiritually—just ask Kristina Bushman. She’s here to tell you…it’s a challenge!

Probably one of the biggest she’ll face in life.

kristina bushman quandary peak

Here at Stenbakken Media we are proud to be putting together a documentary about Kristina’s story called “Kristina’s Mountain.”

What it’s About

In 2015, as part of her recovery process from bulimia, Kristina Bushman came to Colorado from Minnesota to climb 55 14ers in one season (for those who don’t know, a 14er is a mountain that’s 14,000 feet tall or taller). That’s a pretty tough undertaking for anyone, much less someone from a sea-level state. Much less someone struggling with an eating disorder. Much less someone recently out of an inpatient facility, whose family and support network definitely did NOT think her plan was a good idea.

Nonetheless, Kristina was determined to do it. So she did it.

A Survival Story

There’s something very compelling about a person overcoming tremendously heavy odds and completing a self-set goal that is this difficult. We are excited to share Kristina’s story as seen through our lenses. During the documentary process, we interviewed her in Breckenridge, one of the mountain towns she traveled through, and climbed Quandary Peak alongside her.

The Logistics

Kristina Bushman Stenbakken Media Quandary Peak

And so the fun began! The climb was abnormal by anyone’s standards. The crew was loaded down with extra pounds of gear, and we were constantly looking for good shots to set up, then stopping, setting up cameras and having Kristina go back down the trail and come by again so we could film her.

Poor Kristina had to climb many sections of the mountain more than once so we could get good footage of her. Double and triple climbing notwithstanding, she maintained a good mood all day and was patient with our constant need to stop and set up all the equipment.

Geeking Out for a Moment…

Stenbakken Media Erik Stenbakken Quandary Peak

The photographer nerd that lives inside us has to take a moment to share the gadgets we took along on the trip. For the interview portion of the trip we set up two cameras, a Sony FS7 and a Sony A6300, a shotgun mic and slider, and battery-operated LED lighting.

For the climb, we took along a DJI Osmo, the Sony A6300 camera with three zooms taking us from 8mm to 105mm, a carbon fiber tripod, and carbon fiber jib.

Some Perspective

Lest you have any illusions that the average person can just climb a 14er on a whim with no issues, we the crew have to own to how hard Quandary was. All of us are Colorado residents, are in reasonably good shape, and all but one of us had climbed 14ers before. All that said, we struggled that day (in various ways and for various reasons). Make no mistake, what Kristina did is hard! She’s a strong woman who deserves a lot of credit for not only setting herself this goal, but completing it.

Stay tuned for a future blog that includes behind-the-scenes interviews with the crew about the experience.

Unseen Elements of Hiring a Professional Photographer

There are lots of photographers in the world. The ubiquitous GWC (Guy With Camera) is everywhere offering a “really good deal” on what they assure you will be the photographs or video of your dreams.

So if there are so many people available to shoot your wedding/business/advertising, why should you pay a professional? What are the benefits to you?

Obvious Answers

There are a million blogs out there that will regale you with all the top reasons to hire a pro. Things like:

  1. Quality
  2. Consistency
  3. High-grade equipment
  4. Experienced creativity

And yes, all of those things are important. But there are also some background reassurances that go into being a professional. Things that, while invisible to the customer, are part and parcel of providing professional services in the digital world.

Not-So-Obvious Answers

  1. Redundant backups: This cannot be stressed enough. Here at Stenbakken Media your digital files are backed up multiple times on separate hard drives. Your files are safe no matter what.

Yes, those extra drives cost us money, but preserving a client’s product is part of being a professional.

  1. Insurance: This includes
  •             Ÿ Equipment insurance
  •             Ÿ Workers compensation insurance
  •             Ÿ Professional liability insurance

If something goes wrong on a shoot and people or equipment are damaged, the fallout can be expensive. It is the professional’s responsibility to insure their own staff and equipment so that in the event of a snafu, no one comes to you with their hand out, needing you – the customer – to pay for something that happened while shooting your project.

Yes, these policies cost real money that the professional has to pay whether they are doing jobs or not. But a professional photographer or videographer carries the insurance anyway, and can provide you with certificates of insurance (COI) before any shoot.

  1. Licensed Software: Digital photography and videography requires software to manipulate and perfect it. And a professional photographer or videographer will have licensed software to be able to complete that work. Don’t risk your files getting caught up in a software audit. When you hire, hire a photographer or videographer that works above-board.

Yes, the licenses are ongoing and expensive, but they are part of being a professional in the field. Expect it from any professional you hire.

  1. Speaking of above-board… Everything a company does should be ethical and transparent. They should be able to explain to you why they charge what they charge and what you can expect for your money. Contracts should be up front and easy to read so that both parties are clear on expectations.

At Stenbakken Media, we are here to produce great work that we are proud of. We want you to be excited with the results too. Just remember, there are lots of important parts that may go unnoticed at first – but add real value and protection for our clients.

We maintain all of the things listed here (including the Obvious Answers listed above), and yes indeed, those amounts do go into our overhead, but they also go into our value. All aspects of a professional shoot are covered, from the smallest camera cord to the final work we produce. We work hard to make your job as safe as we can and still be competitive.

Having the Right Voice in Marketing

When marketing your business to a world that could pretty much care less, your brand is crucial. It must be unique, catchy, and memorable. Ideally, your brand presents a strong impression of who you are and what you’re about.

And then there’s your company’s voice. That voice continues your message past the first blast of branding and into your blogs, Q&A, and advertising.


Want to buy a revolver?

Glossy photo of revolver

Oh boy…that’s sexy! What voice is transmitted here?

  •             Ÿ I am gorgeous
  •             Ÿ I am classy
  •             Ÿ Start saving your money
  •             Ÿ I’m worth it

How about this one?

Low quality revolver photo

How about this voice? Can anyone say sketchy?

Two photos of revolvers. Very different voices!

Don’t Take that Tone with Me!

Statistically, you have 10-20 seconds to convince people to stay on your site – that’s your branding and web design’s job. After that, your voice must keep your visitors there.

You’ve put a lot of care into your logo, tagline, and website design. Continue that care with your ongoing voice to maintain resonance and eliminate dissonance. One business blogger describes the reaction from an audience to a dissonant voice as, “Don’t take that tone with me!”

When your voice causes your audience to draw back like that, they will vote with their feet – or maybe more accurately, with their mouse finger. They will disappear to shop elsewhere faster than you can say, “But wait…”

Elements of Voice

Forbes defines the elements of a business’s voice as:

  •             Ÿ who you’re speaking to,
  •             Ÿ what you’re saying, and
  •             Ÿ how you’re saying it.

One writer put it this way, “Online, your voice is who you are. Readers take that voice and construct their sense of your identity around it.”

Better make sure yours is accurate.

Stenbakken Media

When you hire Stenbakken Media to do a shoot for you, you can expect us to ask a lot of questions. Questions about your company, its history, its goals, its audience. We need to really understand your voice so that we can capture it accurately and let people really understand what you have to offer.

There are a lot of commercial and creative projects out there for a professional photographer and videographer. The ones we like to spend our time on and the ones that are the most successful are the projects where the vision is clear and the voice distinct. Give us a good target like that and we’ll hit it every time. You can browse our client feedback and portfolios for evidence of the quality we deliver.

There are plenty of voices out there waiting to be heard. Make sure yours reflects your business as it should.

How to Request a Video Bid

How much does it cost to create a video production?

The answer is: it all depends… Costs can easily range from $500 to $500,000 per minute. The answer simply isn’t simple.

It’s easy for a potential clients and professional videographers to get frustrated with each other during the bidding process. There is one reason for this frustration: the job isn’t clearly defined.

Let’s Start with the Client

Why does a client contact a professional videographer? Typically, it’s to request a bid for a job they want done. A common initial contact goes something like this:

Client:               Hello, I want to make a promotional video about my company, can you give me an estimate of how much that would cost?

Professional:  Can you give me a little more information about the video you want?

Client:              I want videos that promote my business to potential customers.

Professional:  Videos. Okay, how many? And how long do you want them to be?

Client:              Maybe between 3-10 minutes each?

Professional:  Where are you going to use these videos? Will you put them on your website? Show them on TV?

Client:               A TV ad would be good. Look, I just want a few videos that I can use for TV and on our website. And I’d like to incorporate our logo into it with some motion graphics. How much does something like that run?

It’s a problem for the client when the job isn’t clearly defined because they can’t get a clean number.

Moving on to the Professional

In the mean time the professional is searching for parameters that will guide him in giving an anywhere-near-accurate bid.

  • The average documentary costs $2-3,000 per minute to produce;
  • A hit TV show costs about $87,500 per minute to produce;
  • The last few Pixar films have averaged about $1.3 million per minute to produce.
Pixar Scene from Inside Out

Anger from Pixar’s movie Inside Out

See the problem? Vastly different costs – all in the same field. If you, the client, want an accurate bid, then you need to present an accurate view of the project.

If you don’t have an accurate view of the project, then you need to say that directly so the professional understands that you need help defining the project from the ground up.

It’s a problem for the professional when the job isn’t clearly defined because they can’t give a clean number.

Some Questions You Should be Prepared to Answer

Chart showing complexity and cost of video project

  • Ÿ What length do you want your final product?
  • Ÿ What is the complexity of the project? (Think number of locations, b-roll, and how many people you want to see on-camera.)
  • Ÿ Will there be on-camera interviews? If so, do you already have scripts ready?
  • Ÿ Are there additional expenses such as a drone operator, equipment rental, permits, and props? Who is doing the pre-production?
  • Ÿ Can you describe the tone and feel of the piece? Do you have music in mind or will we need to find it?
  • Ÿ What type of graphics or logos will be involved in the project?
  • Ÿ If at all possible, show examples of what you like and what you don’t like. Pictures really do say a thousand words, so plan on playing show and tell.
  • Ÿ Be prepared to give an expected desired turnaround time for the project.
  • Ÿ Know what your budget is. Really truly. Both your desired budget and your absolute budget.

And So They Lived Happily Ever After…

As with most situations, the key to success is good communication. Come to the discussion table as prepared as possible, be ready and willing to go round up a few answers to things you hadn’t thought of, and you will be pleasantly surprised by how smooth and accurate the bid process becomes.